Sternglas is a brand operating in a fiercely competitive and extremely fast-moving market. The watch and accessories sector is driven by performance, product innovation and price competition. But to stand out from the crowd as a brand in particular, Sternglas had to reconnect with its core values: a passion for design and a fair, inclusive understanding of consumers.
In an intensive brand workshop with the entire project team, the brand’s purpose is defined, among other things, establishing the theoretical basis for the design. The outcome of the workshop is a set of brand values, a brand personality and an initial visual direction.
For an e-commerce brand, ensuring that its online presence reflects the brand is of central importance. Brand values and personality must be conveyed without compromising usability. The focus is therefore on creating modular shop assets to improve brand perception and on-site performance.
Every Sternglas timepiece is developed with great attention to detail, in consultation with the whole team and informed by user feedback. The brand design must meet the same standards as the product itself and provide a solid foundation for creating a wide range of media.
