Kosmonaut is REWE Ost’s first own-label beer – a project that brings brand development, design and presentation together. Rooted in the region but with its sights set on the stars, the brand brings a sense of adventure to everyday life. Modern, original and with a wink, Kosmonaut launches you into new realms of flavour.
Kosmonaut was launched through a cross-media campaign featuring a variety of creative executions. OOH posters, digital banners, radio adverts and point-of-sale materials worked together to raise the brand’s profile and generate awareness across the REWE Ost region.
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For the internal launch, the exhibition grounds in Magdeburg were transformed into a space hangar. Illuminated walls, interactive kiosks and a command centre with multiple screens introduced the new brand. Visitors could sample Kosmonaut for themselves and immerse themselves in the brand’s universe.
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The website takes users on a visual journey through space. Social media complements the brand identity with clear imagery and technical details, ensuring Kosmonaut maintains an online presence and communicates its mission with purpose.
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Cosmonaut merch makes the brand part of the everyday: technical touches and stripped-back designs create a distinctive look that fans can carry into their daily routines.
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